Crate & Barrel 11/30/09
Subject Line: Today only. Save 15% and Free Online Shipping.
I have to admit that when I see a subject line as exciting as this one, my heart skips a beat. I’ll immediately pull up my perfectly formatted Excel Christmas list to figure out just who in my family needs a new Wusthof 10-piece knife set this year. Once the purchase has been made and all promo codes have successfully been entered, I say a quick “thank you Crate and Barrel for this extraordinary gift of savings you have delivered to my inbox.”
Retailers are becoming smarter each year as this on-line world is evolving. This 2009 Holiday Season I have received more retail e-mails than ever before. Just to name a few, Victoria’s Secret, Old Navy, The Gap, The Children’s Place, Gymboree, Target, Crate and Barrel, Bath and Body Works, Eddie Bauer, Nordstrom, and Proflowers. A simple call to action like “save now,” has the ability to capture the attention of every consumer with Internet access.
Like many others out there, the thought of having to battle a mall after a long work day completely overwhelms me. Especially around the time of the holidays when shopping is supposed to be a cheerful experience. Nothing sounds worse than walking a mile from your parking space in the freezing cold, trying to keep your toddler safe from crazy mall drivers, all while wearing your work heels. Whew! Luckily, retailers understand and support these thoughts that many of us share.
In order to make an e-newsletter stand out, everything from subject line to the time of day you blast has to be strategic. Most of the newsletters that I receive come between the hours of 1 a.m. and 5 a.m. This ensures retailers that their message is the first thing that pops up when a consumer begins their morning routine of checking e-mails. Personalization is also a great way to make each recipient feel special. While part of me knows that I am not the only one receiving The Children’s Place’s “Give Cozy! Glacier Fleece Separates Start at $8” e-newsletter, seeing just my name does make me feel like a valued customer.
E-newsletters are a great way to promote your business and products NOW! Sending messages when you have something important to say and giving readers the opportunity to react will make for a successful blast. Use the savings now, or you lose it.
Happy Holidays Ya’ll!
Posted by Lindsay Reasner - Media Director